Sled Island 2014: becoming a reality

Sled Island is an independent multi-venue music and arts festival that takes place each year in Calgary at the end of June.

“Each edition presents over 250 bands alongside a selection of films, comedians and visual artists,” says Maud Salvi, executive director of the event.

“Sled Island’s mission is to support, showcase and create opportunities for local musicians and to bring the best of independent art and music to Calgary, as well as to educate people about forms of music and art that are underrepresented or totally absent in mainstream media,” Maud Salvi adds.

Sled Island is a festival that was created in 2007 by Zak Pashak, a music, arts, and entertainment hub dedicated to providing an exciting festival for Calgarians and festival goers alike.

“We officially announced we will be back June 18 to 22, 2014,” says Maud Salvi.

“Right now the bulk of the work involves grant writing and finding sponsors for the upcoming edition, securing venues, developing our marketing plan and we also just opened artist submissions and are starting to work on programming,” Maud Salvi adds.

Because of the floods that hit most of southern Alberta including Calgary, the event was shut down this summer.

“It has been a setback even though we have been very lucky and largely supported by our community,” says Maud Salvi.

“The 2013 edition was going to be the best so far,” says Maud Salvi.

“Tickets and passes sales were really good and we were hoping to break even this time and maybe make a bit of a profit,” says Maud Salvi.

“Financially we are pretty much back to 0 now which means there isn’t room for risk taking or expansion in 2014, Maud Salvi states.

Ticket holders were given the option to either take a refund or put their money towards rebuilding the 2014 edition of Sled Island.

“We gave them all the option to either ask for a refund or invest in the future of the festival by letting us keep the money and 70% of them chose to forgo their refund, says Maud Salvi.

With regards to funding the city’s arts community, there is always going to be support in some way.

“I don’t think that I’ve lived here long enough to speak about the City’s commitment to the entire arts community but the Calgary Arts Development Authority (CADA), that receives most of its revenue from the City and distribute them through granting programs, have been a big supporter of the festival for many years,” Maud Salvi says.

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